Your aspirations could become your reality, but NOT without plenty of hard work and probably a steep learning curve. Starting and maintaining an internet marketing business can prove a financial stretch, even for the most generous of budgets. Let’s just take a momentary look at the repertoire of tools, resources and software a successful internet entrepreneur needs close at hand… Domains and hosting, analysis and tracking tools, scripts, file conversion tools, html editor and validator, web safe colour charts, search engine optimisation tools, security tools, keyword research tools, internet marketing products, training materials (which can prove be particularly costly) and market research sources — to name but a few!