Brand Manager – SM City Bacolod
PHP 1 – 2
(Western Visayas – Bacolod City)
Responsibilities:
JOB SUMMARY
Designs and conceptualizes advertising tactics and events that will help increase foot traffic in the mall and enhance lifestyle shopping experience.
DUTIES AND RESPONSIBILITIES
A. ADVERTISING & PROMOTIONS
1. Plans and implements cost-effective advertising plan through preparing advertising budget and media plan, coordinating on with advertising agencies, suppliers and local media in print, radio and TV regarding ad placements and creative materials, coordinating with PR regarding press releases and evaluating ad plan versus target results
2. Designs and conceptualizes creative materials in coordination with ad agency, Head Office, suppliers and VDD for in-house collateral.
3. Manages tenants advertising fund through appropriate selection of tenants to be featured according to the theme, sourcing of effective channels of distribution to reach out to target market and designing of innovative ad that will build excitement and call-to-action to shoppers
4. Plans and implements cost-effective sales promotions through preparation of promo budget and promo plan, sourcing of sponsors for tie-up or co-branding for in-house promotions,
coordinating with Head Office and DTI regarding mall-wide promotions and proper implementation and evaluation of local promotions
5. Provides avenues /channels for affiliates & tenants to tap new accounts through tie-ups with companies, government agencies and local organizations/ associations.
B. EVENT MANAGEMENT
1. Builds business relationship with schools, local government agencies, professional organizations, NGOs and recording companies for tie-up events and mall shows through visitation and constant communication.
2. Designs and conceptualizes seasonal events for special occasions and coordinates with Head Office and tenants for thematic events.
3. Oversees the overall implementation of events from promotion to on-site conduct to post-event evaluation.
C. MARKET RESEARCH
1. Conducts competitors